Virtual events are on the rise, but with the current COVID-19 situation, promoting them can be challenging!
Done are the days of hanging posters on university and college campuses, having a promotional booth in the library, or handing out brochures at a coffee shop.
So, how do you let people know about your event and make them want to come? Let me tell you!
Utilize your social media platforms
Making posts on social media is the number 1 way to market your event. Using all popular platforms is the best way to reach a large number of people. Also, don’t be scared to try something new. If you’ve always wanted to make a meme or a GIF, now is the time! Creativity is key.
Short, sweet, and to the point
Make sure your social media posts have short captions since minimal text is so important. A lot of people don’t want to stop and read a long post when scrolling through their apps. If you have a lot of information to present, try writing a blog and linking it to your posts instead of putting it in the caption. Important information like the date, time, and online platform where the event is taking place should be emphasized. The simpler the post, the better!
If you have some industry leaders that will be speaking at your event, make sure you let attendees know. Creating a social media post about your guest speaker is a great way to spark interest and create another reason for people to attend. You can also ask your guest speaker to help promote your event on their social media outlets – no one likes speaking to an empty room!
Highlight the benefits of being online
Virtual events mean no sitting in traffic, no crowded venues, and access to several great employers from the comfort of your own space! Make sure that you are letting attendees know all of the benefits of attending a virtual event whether it’s through a video, online poster, or blog.
Take a look at this article for more reasons why online events are best!
Incentive to attend
Include a contest or raffle in your online marketing materials as a way to entice people to attend – who doesn’t love the chance to win! By attending the event, maybe your name is entered into a raffle to win a giftcard or small prize, or maybe you can win a one-on-one meeting with a guest speaker from the event.
These are just a few ways to create some buzz on social media and attract talent to your fair. Who knows, maybe these marketing tactics will result in an even higher number of attendees than ever before!